CLIENT
PROJECT
W The Palm Dubai
3 restaurants & 2 bars
DETAILS
Market Study – F&B Advisory – Concept Development – Brokering
Dubai dining out demographic groups and buying behaviours; Study and analyse the existing F&B market by relevant segment
F&B gap analysis for Dubai, particularly South-West area and The Palm; Regional and worldwide F&B trend report
Review of Starwood Hotels proposed F&B mix for the W Dubai The Palm W Dubai The Palm F&B development review zoning
F&B mix recommendation
Financial feasibility
Assistance in negotiating trademark licenses – Responsible for bringing Massimo Bottura and Akira Back to the property and Concept implementation
Full concept creation for the hotel rooftop lounge & bar and specialty restaurants
