W The Palm Dubai

Market Study – F&B Advisory – Concept Development – Brokering

Dubai dining out demographic groups and buying behaviours; Study and analyse the existing F&B market by relevant segment
F&B gap analysis for Dubai, particularly South-West area and The Palm; Regional and worldwide F&B trend report

Review of Starwood Hotels proposed F&B mix for the W Dubai The Palm W Dubai The Palm F&B development review zoning
F&B mix recommendation
Financial feasibility

Assistance in negotiating trademark licenses – Responsible for bringing Massimo Bottura and Akira Back to the property and Concept implementation

Full concept creation for the hotel rooftop lounge & bar and specialty restaurants