CLIENT
PROJECT
Sobe - W The Palm Jumeirah
HIGH ENERGY ROOFTOP BAR
DETAILS
Lifestyle
DELIVERABLES
Propose 3 directions
- Develop an initial concept brief for client’s approval
- Develop detailed concept document including
- Inspiration – Branding and storyline
- USP’s – key concept properties – Market positioning
- Food & Drinks menus
- OS&E selection and list
- People & recruitment strategy – Organisational chart
- PR/Marketing & Social media strategy
- Operating manuals
