CLIENT
PROJECT
ME by Melia
MELIA HOTELS INTERNATIONAL
Dubai
Dubai
DETAILS
Market Study – F&B strategy – Concept Development Full concept creation for the hotel all-day-dining and lobby lounge and pool destination venue.
- Uptown Dubai and Business Bay dining out demographic groups and consumer habits
- Study and analysis of the existing F&B market by segment; Regional and worldwide F&B trend report
- Recommended F&B strategy and mix (for the Me by Melia – 12 F&B outlets)
- Assess & shortlist local F&B operators (for lease out F&B venues)
