CLIENT
PROJECT
Jumeirah Restaurant Group
40 JRG outlets & 120 competitors
DETAILS
Competition benchmark – Market Research – Strategy
- Pricing, revenue, marketing and PR, social media presence
- Dubai dining out demographic groups and buying behaviours
- Menu mix analysis
- Study and analysis of the existing JRG portfolio;
- Concept identity and financial performance
- Study and analysis of the existing F&B market by relevant segment;
- F&B GAP analysis per area, suggested new concepts and strategy
