CONTACT INFO

Dubai Office

UK Office

Jumeirah Restaurant Group

CLIENT

JRG Dubai

PROJECT

Jumeirah Restaurant Group

40 JRG outlets & 120 competitors

DETAILS

Competition benchmark – Market Research – Strategy

  • Pricing, revenue, marketing and PR, social media presence
  • Dubai dining out demographic groups and buying behaviours
  • Menu mix analysis
  • Study and analysis of the existing JRG portfolio;
  • Concept identity and financial performance
  • Study and analysis of the existing F&B market by relevant segment;
  • F&B GAP analysis per area, suggested new concepts and strategy